Monarch

DESIGNs

Rebranding

First off, the branding of a rock band isn’t a simple task. Instead of one client, you have 4 or 5

That is five different aspects of what they think the finished product should be. Five different ways of thinking. Five different views and opinions on the presented options. This is where the skills of explanation, and psychology come into play.

In a group situation like this, it’s best to arrive at a common goal and build on that. Take the common elements of the collective, and build on them.

That is what I’ve done here, and these are the final results.

Where We Started

Where We Finished

One good way to show the band the versatility of the rebranding was to play to their egos. Spending quite a bit of time to create some good-looking mock-ups did just that. Seeing their logo headlining over bands they looked up to in a poster, or a new album concept can really prove the versatility of a design in this field.

In today's society, social media is a very important tool to any artist. Also showcasing the rebrand in this manner can also help sell the concept of the rebrand.